About Us | Persuit Group

About Persuit

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PERSUIT GROUP INC.

Persuit serves some of the most prominent and successful companies in North America. Our clients range from Fortune 500 giants to boutique asset managers. We work across a broad range of industries and across multiple functions, hiring roles ranging from management to the C-suite.

The founder, Amanda Bassin, BBA, CPA, CA, has custom-designed executive search and consulting strategies for global professional service firms, international insurance companies, private asset managers and many others.

Whatever the industry, whatever the function, we always deliver tailored talent.

“Although many people come to the search business by accident, I came to it with purpose, on purpose.”

PRESIDENT & FOUNDER

Amanda Bassin, CPA, CA

Amanda is a Chartered Professional Accountant and has over two decades of experience. She has held senior positions in the professional services industry, both in-house and externally as a consultant, serving financial service, telecom and HR consulting firms.

Amanda has worked in the executive search field for over 10 years and combines her education and insight to serve her partners. Simply put, she is an expert in custom-designing strategies and delivering executive tailored talent.

Amanda holds a Bachelor of Business Administration from the Schulich School of Business, at York University. She is also on the Board of Directors for The Empire Club of Canada and partners with various charities and educational institutions in leadership capacities.

PERSUIT’S FOCUS ON DEI:
A KEY FACTOR IN OUR PARTNERSHIP’S SUCCESS

At Persuit, we find the diverse talent that other firms miss. Our services are designed to ensure inclusion and diversity across a spectrum of talent.

We are diversity recruiting experts and are committed to create value for everyone equally. Persuit understands the importance of ensuring that your shortlist models a diverse set of candidates.

As a female-owned firm, we have lived diversity. We actively participate in the 30% Club, the Women in Capital Markets Steering Committee, the Black Business & Professionals Association, and received a nomination for the RBC Women of Influence Award.