Persuit Group is not your typical executive search firm. We are direct and bold, with a refreshing, transparent approach. Our dedicated search process is not about skimming the marketplace. It’s about finding exactly what you want and exactly who you need.


Persuit custom-tailors recruiting strategies to suit our clients. We’re not for everyone and we don’t try to be, but if you’re willing to answer the tough questions about your company’s values and beliefs, we’ll take you beyond a standard job description and into a perfect fit.


Our approach is a strategic, meticulously-designed process, with a proven track record of successAlthough rigorous for us, you’ll only see the end product and will feel well-served and informed along the way.

Amanda’s industry knowledge, attention to detail and passion for people makes her a valuable talent partner. She is dedicated to delivering exceptional client service and I would highly recommend her.

HR Leader—Professional Service Firm

Amanda’s attention to detail and ability to get to know you holistically set her apart from any other recruiter I’ve worked with. She invests the time and asks tough questions to find a fit based on work culture and personal motivators. I would enthusiastically recommend her to any employer or looking to thread the needle with a perfect placement.

Sector Leader—Top Canadian Retailer

I give Amanda my highest recommendation. She did the impossible, and with speed and transparency. She found highly successful, highly qualified professionals and got them to consider a change. That was ultimately great for them and great for our organization.

Country Leader, International Insurance Company

Amanda responds. Amanda cares. Amanda finds the right talent.

CHRO, Manufacturing



We work with you to understand the W’s to inform our strategy, making suggestions that support thinking outside the box: Why do you need this role?  What goals are you trying to achieve? What value will the role bring to your organization?  What type of candidate would enable your team to thrive?  


We scan the market to strategize what companies, professionals and networks we will leverage in our process. We scope out thousands of professionals and decide who to target based on the role, the beliefs of the company, and the mandate for success.


Once the market has been filtered with these parameters, we actively recruit, interview and test candidates. We present you with a shortlist of diverse candidates, all of whom meet your upfront criteria. However, we are frank and direct to share where each candidate fits and does not fit into your organization. From here, the choice is yours to make.


We work with you to develop the ideal interview strategy by customizing the right number of interviews and creating probing questions designed for each of the final candidates.


We manage all the finalist candidates with care.  For the chosen candidate, we professionally handle presenting and closing the offer. 


We follow up with the candidate once they have joined your organization and relay back pertinent information.  We also give you a sense of  your brand’s perception in the marketplace and any competitive intelligence we have learned throughout our process.

A suit for every occasion. Across industries. Across functions.

Persuit serves some of the most prominent and successful companies in North America, with clients ranging from Fortune 500 giants to boutique asset managers. Whether the assignment is for a frontline manager or a key member of the C-suite, time and time again, we find the right talent for every occasion.

Amanda Bassin, CPA, CA

President & Founder

Amanda has over two decades of professional experience and has held senior positions in both business development and executive recruitment. Amanda is a CPA, CA and has practiced extensively in the executive recruiting industry for many years.

If you could use a hand with your next custom-tailored executive hire, then we’re ready to impress.

Schedule a call with us and together we’ll create a hire that is made to measure.